# Ogilvy

Creative direction, product design, AI, leadership and digital thinking by Craig Jamieson.

Bringing digital expression into established campaign ideas.

![](https://craigjamieson.netlify.app/img/ogilvy.webp)

As Creative Director I helped teams translate strong brand platforms into screen based expressions that complemented traditional strengths and created purposeful interactions across digital environments.

### Overview

- **Title:** Creative Director
- **Location:** South Africa
- **Years:** 2009 – 2011
- **Type:** Agency
- **Industry:** Advertising

### Creating Digital Interpretations

I worked with teams to evolve central ideas into content and interactions suited to online behaviour. This required intentional adaptation, shaping pieces that felt native to screens rather than reformatted versions of work created for other channels.

### Integrating Into Workflow

Teams were structured around film and print. I joined early to identify digital opportunities that aligned with their habits, helping ideas expand without disrupting established processes or adding unnecessary complexity to production.

### Crafting Screen Based Work

We focused on interaction, pacing, and clarity so digital pieces felt meaningful and well built. This attention helped ensure each execution held purpose, supporting the broader idea rather than appearing as an obligatory online extension.

## A selection of projects  I worked on at Ogilvy

KFC

## Finger Lickin Clicking

Building KFCs first official online presence by integrating campaigns, social engagement, and community led experiences beyond traditional advertising.

Coming Soon

![](https://craigjamieson.netlify.app/img/kfc.webp)

BP Ultimate Ride

## Build the Ultimate Ride

Transforming participation into a chance to win a custom VW Scirocco through online challenges, gamified car customisation, and supporting digital activations.

Coming Soon

![](https://craigjamieson.netlify.app/img/bp.webp)

Miller

## Its Miller Time

Launching Millers first official online presence by introducing the brand to South Africa through campaign led digital experiences.

Coming Soon

![](https://craigjamieson.netlify.app/img/miller.webp)

Ogilvy Interactive

## Rebranding Oglivy Interactive

Showcasing Ogilvy Interactives work through an early responsive platform reflecting a clean, minimal design system and refreshed brand identity.

Coming Soon

![](https://craigjamieson.netlify.app/img/oi.webp)

SAA

## Serving You the World

Supporting a flagship travel campaign with improved online experiences, sponsor integration, and digital initiatives encouraging global exploration.

Coming Soon

![](https://craigjamieson.netlify.app/img/saa.webp)

South African Tourism

## Discover South Africa

Creating region specific tourism platforms, including the UK experience, reintroducing South Africa through culturally relevant content and refreshed brand identity.

Coming Soon

![](https://craigjamieson.netlify.app/img/sa-tourism.webp)

Lucozade

Do More Online

Extending Lucozades rebrand through interactive online experiences and mobile first games encouraging participation and everyday engagement.

Coming Soon

![](https://craigjamieson.netlify.app/img/lucozade.webp)

KFC Snacks

## The Box That Rocks

Building nationwide anticipation with The Parlotones latest music video, Life Design, brought to you by KFC, exciting the country through its favourite snack.

Coming Soon

![](https://craigjamieson.netlify.app/img/kfcsnacks.webp)

[Back to work](https://craigjamieson.netlify.app/work/)