# Nedbank

Creative direction, product design, AI, leadership and digital thinking by Craig Jamieson.

## Building design maturity to unify the banks digital experience.

![](https://craigjamieson.netlify.app/img/nedbank.webp)

As Executive Creative Director I built and led an in house team that combined product and content design to raise quality, reduce inconsistency, and shape everyday banking experiences for millions of customers across multiple channels.

![](https://craigjamieson.netlify.app/img/nedbank-logo.webp)

### Overview

- **Title:** Executive Creative Director
- **Location:** South Africa
- **Years:** 2016 – 2018
- **Type:** In-House
- **Industry:** Financial Services

### Raising Digital Quality

I introduced clearer expectations for design and writing, giving teams guidance that supported more deliberate decisions. Digital initiatives gained stronger thinking, steadier execution, and a level of consistency that reflected the scale of the organisation.

### Understanding Customer Pain Points

Different groups shipped work independently, creating uneven tone, layout, and flow. I spent time across teams to understand where customers felt these shifts most intensely, helping prioritise areas that required clearer thinking and more cohesive delivery.

### Creating a Practical Design System

We translated the refreshed brand into components, interaction patterns, and writing standards that supported real delivery. This reliable foundation reduced rework, aligned teams, and allowed energy to move toward solving meaningful customer problems.

## A selection of projects  I worked on at Nedbank

## Nedbank App

Extensive UX work shaped a refreshed mobile experience with stronger foundations, clearer flows, and more accessible functionality for everyday banking.

Coming Soon

![](https://craigjamieson.netlify.app/img/Nedbank_App-495x900.webp)

## Nedbank Website

Hundreds of fragmented sites were consolidated into a unified platform with shared patterns, integrated sign in, and clearer journeys that supported higher completion rates.

Coming Soon

![](https://craigjamieson.netlify.app/img/nedbank-website-900x514.webp)

## Nedbank Design System

A consistent system aligned teams, reduced debate, and improved cohesion across products while supporting the updated visual identity.

Coming Soon

![](https://craigjamieson.netlify.app/img/nedbank-design-system-900x503.webp)

## Nedbank Vision

A cross platform design vision reduced fragmentation, improved personalisation, and created more coherent digital experiences across retail banking.

Coming Soon

[Back to work](https://craigjamieson.netlify.app/work/)