# Fluint

Creative direction, product design, AI, leadership and digital thinking by Craig Jamieson.

We transformed sales presentations with Fluint’s collaborative platform, streamlining team efforts and improving communication.

- **Client:** Fluint
- **Location:** United States
- **Industry:** B2B Sales Technology
- **Company:** MOHARA
- **Title:** Chief Design Officer
- **Year:** 2021 – 2022
- **Responsibilities:** Design Direction, UX & UI, Product Strategy, Branding

### The challenge

Fluint set out to modernise how sales teams prepare and deliver presentations, moving away from static decks toward a collaborative, real-time environment.

### My role

As Chief Design Officer at MOHARA, I led the product design and brand development for Fluint’s web platform.

### What we made

The core experience centred on a live, editable presentation builder that allowed teams to co-create sales narratives, even while calls were happening. We integrated real-time transcription, flexible branding, and analytics.

### The impact

What emerged was more than a pitch tool. It was a connected workspace that made collaboration feel natural and measurable.

[Back to work](https://craigjamieson.netlify.app/work/)